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Last year, Chennai Super Kings (CSK) won the 2023 IPL in the most dramatic fashion, as Ravindra Jadeja smashed a four and six off the last two balls of the match to defeat defending champions Gujarat Titans and secure a fifth title for the ‘Yellow Army’.
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With the new season of the IPL fast approaching, CSK will no doubt be looking forward to defending their title, and moving ahead of Mumbai Indians on the overall title count. They were active in the mini-auction in December, signing overseas stars Daryl Mitchell and Rachin Ravindra, as well as domestic talents like Sameer Rizvi and Avanish Aravelly.
On Thursday, the franchise confirmed its latest signing, but this was not a player.
New sponsor: Defending champions Chennai Super Kings sign with Etihad Airways ahead of IPL 2024
The franchise had started an online campaign last week, with the tagline ‘#WhistleParakattum’ (let the whistles fly) to engage with fans, promising a fan day for the winner of their online contest. The meaning of the motto became clearer on Thursday.
CSK announced that they had signed a new sponsorship deal with airline company Etihad Airways for the upcoming season. Since its inception, the franchise has had tie-ups with several global giants, including the likes of Aircel, Reebok, Gulf Oil, Coromandel King and Myntra.
Taking off to new horizons! Whistle welcome, @etihad ! 🥳💛#WhistleParakkattum pic.twitter.com/QV5OTTedd0
— Chennai Super Kings (@ChennaiIPL) February 8, 2024
Etihad Airways has been a long-time investor in sports, perhaps most notably in football when the company invested in Premier League club Manchester City in 2011, gaining the naming rights to the club’s stadium as well. The company also holds stakes in the Washington Wizards in the NBA and Washington Mystics in the WNBA. It also sponsors the UAE national football team. Â
