Skippi, a brand based in Hyderabad, made a big splash on Season 1 of Shark Tank India. Anuja and Ravi, the founders, received a massive Rs 1 crore deal from all five sharks: Ashneer Grover, Anupam Mittal, Aman Gupta, Vineeta Sigh, and Namita Thapar.
Their company offered a hygienic alternative to the popular pepsi-cola pops of the 90s. After the episode aired, Skippi experienced a 40x increase in revenue, generating 2-2.8 crore per month in 2022. In 2023, their financial figures improved even further.
Namita Thapar took to social media to share Skippi’s progress report, revealing that from making Rs 3 lakhs per month, the brand has grown to make close to Rs 35 crore annually, with Rs 25 crore in the current year. She also unveiled a new product from the brand, Corn Sticks.
However, not all reactions were positive. Some users criticized the high sugar content in Skippi’s ice pops, while others labeled the brand as overhyped and overpriced. Despite the criticism, there were still users who expressed interest in trying Skippi’s new product, the Corn Sticks, with the condition that they were offered a discount.
While Skippi’s product may have garnered mixed reviews, they have certainly achieved success and growth in a short period of time. Their story is one that continues to capture the attention of the public, and as their success grows, so does the conversation surrounding their brand.
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