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In a significant announcement at a Broadcasting Summit, Apurva Chandra, the Secretary of Information and Broadcasting, revealed plans for upcoming trials of the indigenous Direct-to-Mobile (D2M) technology in 19 cities. The goal is to explore the potential of streaming videos on mobile devices without the need for a SIM card or internet connection.
Chandra highlighted the transformative impact of D2M technology, aiming to reach nearly 8-9 crore ‘TV Dark’ homes across the country, a substantial number among the 280 million households with only 190 million having television sets. With 80 crore smartphones in the country and 69% of content accessed in video format, the heavy reliance on video often leads to mobile network congestion and buffering issues.
Something big happening in India which will take technology to new heights.
Modi Govt is planning to provide content on phone for which you will not need internet.
Direct-2-Mobile (D2M) will bring TV on Mobile. This will be revolutionary. pic.twitter.com/xW5mZVw6v3
— Karthik Reddy (@bykarthikreddy) January 16, 2024
What is the D2M broadcasting technology and how it works?
The D2M (Direct-to-Mobile) broadcasting technology is a groundbreaking innovation developed by Saankhya Labs and IIT Kanpur. This technology utilizes existing land-based communication systems and specific frequencies assigned to public broadcasters to transmit video, audio, and data signals directly to mobile phones and smart devices capable of handling them.
Direct-to-mobile technology might come to India
D2M is a technology that sends multimedia directly to mobiles like radio or TV, without needing an active internet connection
Indian government is currently piloting D2M technology in 19 cities to assess its feasibility and…
— Utsav Techie (@utsavtechie) January 17, 2024
D2M broadcasting eliminates the need for a SIM card or internet connection, allowing users to stream videos on their mobile devices seamlessly. The adoption of D2M technology can reduce data transmission costs, enhance network efficiency and pave the way for a seamless nationwide emergency alert system.
#WATCH | On ‘direct-to-mobile’ (D2M) broadcasting technology, Dr Abhay Karandikar, Secretary, Department of Science of Technology (DST) says, “It will be disruptive because the D2M has the potential to really revolutionize the broadcast industry. It will not be a competition to… pic.twitter.com/11ms7CEzgH
— ANI (@ANI) January 16, 2024
The technology is designed to address network congestion issues and democratize content delivery, particularly in areas with limited access to traditional television broadcasting.
Participated in Direct to Mobile (D2M) for Bharat Summit.
D2M technology is pathbreaking, game changing and enables tech leapfrogging. D2M removes the necessity of internet and delivers TV and audio broadcasts directly to Mobile. It enables viewing or listening with the help… pic.twitter.com/fuhRLFPu3y— Amitabh Kant (@amitabhk87) January 16, 2024
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