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Warner Bros. Discovery (WBD) has announced its intention to implement a strict policy against password sharing for its Max streaming service, joining the ranks of industry giants like Netflix Inc. and The Walt Disney Co. This revelation came from JB Perrette, WBD’s CEO and president of global streaming and games, during the Morgan Stanley Technology, Media, and Telecom 2024 conference in San Francisco, as reported by Ars Technica.
Perrette outlined WBD’s stance on the password-sharing crackdown, viewing it as a ‘growth opportunity’ and confirming plans to enforce it later this year.
However, specific details regarding the implementation process or whether it extends to the Discovery+ streaming service, also owned by WBD, were not provided.
Why It Matters
This move mirrors strategies adopted by other streaming services, such as Netflix, Disney+, YouTube, and Hulu, which have also implemented measures to curb password sharing. Netflix notably experienced a significant increase in subscribers after implementing similar policies.
While Max’s relatively short four-year existence, including its integration with HBO Max, may not yield the same subscriber surge as Netflix, Perrette emphasized that banning account sharing remains a ‘meaningful’ financial prospect.
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