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In a recent episode of Shark Tank India, the spotlight was on entrepreneur Priyasha Saluja, the founder of the plant-based confectionery company The Cinnamon Kitchen. She shared her inspiring journey of creating gluten-free and refined sugar-free products tailored for health-conscious consumers. Saluja, having been diagnosed with PCOS at the age of 13, turned her passion for healthy eating into a business in 2019. Introducing herself, Saluja said
Khana khana aur khana banana meri poori personality hain!
Stream new episodes of Shark Tank India Season 3, from Mon-Fri 10 PM, on Sony LIV.#SharkTankIndiaSeason3OnSonyLIV#SharkTankIndia#SharkTankIndiaOnSonyLIV pic.twitter.com/Wkeef606F1
— Shark Tank India (@sharktankindia) January 24, 2024
Despite the Sharks being impressed with the taste and profitability of Saluja’s products, they raised concerns about the packaging. However, the mood lightened when the entrepreneur revealed her exceptional credit score of 838, leading to a moment of laughter among the Sharks. Vineeta Singh jumped out of her seat to hug Saluja, remarking, ‘Aap na special cheez ho.’ ‘You rock,’ Anupam Mittal quipped. Aman Gupta said ‘Aayie aaiye baith jaiye’ inviting her to take his shark seat instead, which she politely refused. Meanwhile, Namita Thapar asked when she would get to exit. Saluja’s reply made the rest of the sharks chuckle
Jesi he ye brand badhega, aapko exit toh milegi.
Saluja asked for Rs 60 lakh for an equity of 2%. Anupam Mittal and Vineeta Singh backed out, citing poor packaging. Deepinder Goyal opted out of the deal due to a conflict of interest but provided guidance. In the end, Saluja secured a deal with Shark Aman for Rs 60 lakh in exchange for a 5% equity stake, with the Sharks applauding her vibrant spirit and Aman humorously remarking,
You had me at the credit score.
In her LinkedIn post, Priyasha Saluja thanked Shark Aman Gupta for endowing trust in her brand. Responding to the same on Instagram, the boAt founder remarked that her energy and vibe stood out.
Quite some endorsements on the site too!
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