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Google’s Gemini AI platform has made a significant decision to restrict direct responses to queries related to Indian elections. This initiative is part of Alphabet Inc-owned Google’s ongoing efforts to prioritize access to relevant and insightful information, aiming to enhance user experience ahead of the upcoming elections in India.
Queries regarding candidates, political parties, election outcomes, or specifics about officeholders will no longer receive direct responses from Gemini. Instead, users will be directed to utilize Google Search for more relevant sources, as announced by a company spokesperson.
Google claims that it is blocking election results for things like information on parties and candidates on Gemini chatbot. So if you ask for information about “Narendra Modi” it won’t tell you, but if you ask for “Naarendra Modi” it’s a different ball game. pic.twitter.com/Yd4K4iA1Ef
— Ivan Mehta (@IndianIdle) March 13, 2024
Cautious Approach and Continuous Improvement
In a recent blog post addressing the Indian elections, Google emphasized its cautious approach to this crucial topic. The company is gradually implementing restrictions on the types of election-related queries that Gemini will respond to. Google reaffirmed its commitment to delivering high-quality information for such inquiries and continuously enhancing its protective measures.
Google bans AI chatbot Gemini from answering election questions: ‘Try Google Search’ https://t.co/6U1T3HKplU pic.twitter.com/934R0UB0qD
— New York Post (@nypost) March 12, 2024
Extension and Collaboration
Initially introduced in the United States, this feature has now been extended to India and will subsequently be applied to all regions holding elections this year. Additionally, Google is collaborating with the Election Commission of India to facilitate easy access to critical voting information on its search platform, available in both English and Hindi.
Google is also bolstering its fact-checking endeavours in India by supporting Shakti, the India Election Fact-Checking Collective. Shakti aims to detect online misinformation, including deepfakes, and establish a shared repository for news publishers to combat the challenges posed by large-scale disinformation.
Google has implemented tools and policies to help users identify AI-generated content and disclose synthetic content in election ads. The company ensures that every image generated through its products includes embedded watermarking with Google DeepMind’s SynthID technology.
Verification Process for Advertisers
Individuals running election-related advertising on Google’s platforms must undergo identity verification and provide pre-certification issued by the ECI or its authorized entities for each election ad. In-ad disclosures are also mandatory to indicate the entity responsible for funding the advertisement.
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