Google has recently announced its support for Apple’s future adoption of RCS, which is a direct messaging experience for iOS and Android. Apple’s decision to adopt RCS comes as a surprise, with the company stating that it wants to work with the GSM Association to implement this technology on iOS. This move has been welcomed by Google, with the company expressing its excitement to collaborate with Apple to make messaging more equitable and secure.
Apple plans to add RCS support to its iOS update in late 2024, as part of the RCS Universal Profile support published by the GSM Association as the standard. However, this does not mean that iMessage will be phased out, as Apple intends to maintain interoperability with other Apple devices while providing a provision for RCS.
Google’s push for Apple to adopt RCS is aimed at creating a universal messaging system that connects all devices under one protocol. The company has been advocating for Apple to adopt RCS for many years, as it believes that SMS and MMS services are outdated. Google has even taken to social media campaigns to encourage Apple to embrace RCS.
It remains to be seen whether Apple will choose to work with Google or the GSM Association for the implementation of RCS. With this news, the future of messaging on iOS is set to undergo a significant shift.
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