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Since TikTok made its splashing debut and amassed its popularity, it has been a vertical video platform that ushered in a new era of content creation and audience viewership where users do not need to tilt their phones. However, this would be different moving forward as the company reportedly asks content creators to upload horizontal video formats to the platform.
Best known as what YouTube brought to the mobile scene, the horizontal format is now an orientation TikTok is seeking to bring to its platform.
TikTok Wants YouTube-Like Horizontal Videos in App
(Photo : SEBASTIEN BOZON/AFP via Getty Images)
A new direction for TikTok is now in the works, as various content creators are now seeing notices from the platform to upload their content in horizontal format to get a boost on the app and earn more.
According to Matt Navarra, content creators are now sharing what TikTok is sending them regarding the new “Video View Booster” applicable to their uploads, as long as they are in horizontal view.
TikToker @candicechap also shared a video that shows a screenshot of TikTok’s new offer for creators, saying that videos over one minute and posted in horizontal format will get “increased views” on the platform. This pertains to the boost TikTok is providing content creators as it looks to welcome the YouTube-like horizontal video experience on the app.
Creator @kenlyealtumbiz also shared how to transform portrait format videos into 16:9 or landscape format easily via CapCut amidst this TikTok notice.
TikTok Creators: Incentives for Horizontal Uploads
Offering videos in the vertical or upright format has been TikTok’s most defining trait, apart from the short-form media that made content browsing easier. Apart from the boost, TikTok is also offering incentives to content creators uploading in the landscape format with rewards, available to check on the Creativity Program Beta of the app.
TikTok and What It Has to Offer
TikTok’s popularity is no doubt one of the largest in the world, and this is because its Chinese version, Douyin, also operates in China where most social media platforms are banned. In a recent study, TikTok beat some of the top platforms already, recognized as one of the two top-used social media platforms in the United States alongside Google’s YouTube.
In its latest upgrade, TikTok is expanding to more setups for its app, particularly for its use on larger screens like foldable devices and tablets. The latest optimization to the TikTok app makes it better suited for unique displays, especially for those who mostly rely on these types of gadgets instead of the vertical-oriented smartphones where the app’s format is a fit.
However, the company is not stopping there, as they are bringing a different kind of TikTok experience for users which welcomes the horizontal video format to its platform. While many creators already offer this before and ask the audience to tilt their phones, TikTok is now welcoming a fully horizontal upload to its platform, now pledging to incentivize creators and boost the video for 72 hours.
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