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The company remained reluctant to leave behind all the IPs by selling them to the highest bidder. Disney had earlier bought media assets from Fox in 2019 as a part of a deal valued at $15 billion. However, the current valuation of the same is abysmally lower, at only $3 billion. While Mukesh Ambani-led RIL snatched away the IPL rights from Disney, bleeding their business, it also came in aid with the joint venture deal finalized on February 28, 2024.
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