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Meta has been actively developing and introducing new features on Facebook and Instagram to enhance privacy and safety for its younger user base. Building on the initial features that empower teens to manage the content and search terms they encounter on the platforms, Meta has now rolled out additional functionalities. Among these new offerings are the Nighttime Nudge and Parental Supervision features, representing the company’s ongoing commitment to fostering a secure online environment for younger users.
Sleep is important 😴 We’re launching nighttime nudges to remind teens that it’s late and encourage them to close @instagram if they’re scrolling at night.https://t.co/WId3AES0Vl
— Meta Newsroom (@MetaNewsroom) January 18, 2024
Meta Unveils New ‘Nighttime Nudges’ For Instagram So Teens Log Off During Late Hours https://t.co/5011PKfoJ9 pic.twitter.com/QhEZPaAlPy
— Irfan Ahmad (@irfanahmad1989) January 19, 2024
In the latest development, it has been reported that teenagers tend to engage in prolonged social media scrolling, particularly on platforms like Instagram’s Reels and Direct Messages. Meta is taking a proactive step to prioritize their well-being. Introducing the “Nighttime Nudges” feature on Instagram, Meta aims to address the impact of extended screen time on teens’ sleep patterns.
Too little, too late ?
Instagram’s new ‘nighttime nudges’ aim to reduce teens’ time on the app 👉 https://t.co/TYvqOUkQEQ pic.twitter.com/CSS93uwzNo
— Laura Bokobza 💙💛 (@lbokobza) January 19, 2024
This innovative feature gently reminds teens who spend over 10 minutes on Reels or Direct Messages late at night to be mindful of the time and consider logging off for a healthier and more restful night’s sleep. Meta’s initiative underscores its commitment to promoting responsible digital habits among younger users.
How the Nighttime Nudges Work
According to the report, the social media giant is implementing the “Nighttime Nudges” feature as a default setting for all users in this age group. This means teens won’t have the option to opt-out or evade these reminders. However, Meta maintains a user-centric approach by allowing individuals to dismiss the nudges if they wish. This ensures that users ultimately retain control over whether they want to continue using the app, striking a balance between promoting healthy digital habits and respecting individual preferences.
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