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Apple has released a new ad for the Vision Pro headset just ahead of its U.S. launch on Friday, February 2. The 70-second ad, shared on Apple’s YouTube channel on Sunday, features Supertramp’s 1974 hit ‘Dreamer’ as the soundtrack. The video showcases the $3,499 mixed-reality headset being used in various scenarios.
The ad starts with someone at home using the device for work, highlighting the use of hand gestures to control the Vision Pro.
The commercial emphasizes that commands can also be given through voice and eye movements. In another scene, the same person transitions from work to playing with his daughter, with a digital representation of his eyes appearing on the outer display of the Vision Pro, allowing eye contact without removing the device. This feature is distinctive to such headsets, though some people have found it somewhat unsettling.
Features and How To Buy
The Vision Pro headset boasts impressive features, including 4K micro OLED displays with a total of 23 million pixels, offering a high-quality visual experience. It incorporates eye and gesture tracking for seamless navigation and control. The device is equipped with over a dozen cameras, enabling advanced functionalities such as 3D photo and video capture.
Additionally, the Vision Pro comes with built-in spatial audio, enhancing the immersive experience. The inclusion of Optic ID iris scanning adds a layer of security for user authentication. Running on the visionOS operating system, the headset offers a streamlined and user-friendly interface. For extended usage, the Vision Pro can be paired with an external battery, providing an additional 2 hours of battery life.
The Apple Vision Pro is scheduled to be launched on February 2, with pre-orders currently being accepted. Demos for the headset will be available from the same date for those interested in trying it out before buying. Pre-orders are in high demand, and shipping times for the Vision Pro are extending into March. According to Apple analyst Ming-Chi Kuo, the company has potentially sold around 180,000 Vision Pro headsets thus far. While initially available in U.S. retail stores and online, the global rollout to other countries is anticipated later in 2024, with expansion expected before WWDC 2024 in June, as per Ming-Chi Kuo’s insights.
SEE ALSO: Apple Bites Into AI: Siri 2.0, On-Device Processing And A Major WWDC Reveal Expected
