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In a landmark move, Meta, the parent company of Facebook, Instagram, and Threads, unveiled a new policy on Tuesday (February 6) aimed at tackling the rising apprehensions surrounding AI-generated content.
Key features of the policy include the implementation of ‘imagined with AI’ labels on photorealistic images crafted using Meta’s AI technology, alongside the adoption of various markers and metadata to denote AI involvement.
#FirstpostAmerica: Meta is planning a tougher crackdown on misinformation as around 50 countries across the world vote in national elections. Meta says it will add an “AI generated” label to images shared on its platforms that were created by third-party tools. | @EKH2016 pic.twitter.com/fNkjQ7ZMSS
— Firstpost (@firstpost) February 7, 2024
The policy also emphasizes adherence to community standards for all content, irrespective of its source, with a strong focus on identifying and addressing harmful material. Additionally, Meta pledges collaboration with industry peers through forums like the Partnership on AI (PAI) to establish common standards for recognizing AI-generated content. Notably, AI-generated content will be subject to fact-checking by independent partners, ensuring accurate information dissemination.
Meta’s President of Global Affairs, Nick Clegg, highlighted the importance of disclosure for AI-generated video or audio content and outlined penalties for non-compliance. The announcement coincides with ongoing discussions between the Ministry of Electronics and IT and industry stakeholders on the regulation of deepfakes, with Minister of State Rajeev Chandrasekhar acknowledging the complexities involved in finalizing regulations.
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